The impression numbers in the dashboard are different to other tracking sources

Updated: 01/30/2019
Article #: 102


Key reasons for discrepancies include - 
Audiences report Australian traffic only for unique audience, impressions and clicks. Filter your other reports to AU only and compare.
The pixel/s have not been implemented in the same place as other tracking pixels.  Check the implementation of each. 

If large discrepancies still exist, please contact your account manager.






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